Solutions/Use Cases/Retail Expansion & Site Selection

Retail Expansion & Site Selection

Urban use case • Retail & F&B expansion

Retail Expansion & Site Selection

Gantikan tebakan survei manual dan lingkaran radius statis dengan pemodelan mobilitas pejalan kaki beresolusi 50m. Ketahui persis rute komuter, daya beli SES sekitar, dan proyeksi omzet sebelum menandatangani kontrak sewa.

50×50m
Micro-spatial scoring resolution
5 / 10 / 15 min
Real walking and driving catchments
5.8M
Verified storefront and POI benchmark

Kelemahan Metode Konvensional

Survei penghitungan pejalan kaki (tally manual) hanya mencerminkan snapshot beberapa jam dan rentan bias cuaca.
Radius buffer lingkaran 1 km mengabaikan batas fisik nyata (median jalan raya bertembok, rel kereta, sungai, jalan searah).
Ekspansi gerai baru sering memakan omzet gerai eksisting terdekat (kanibalisasi internal yang tidak terdeteksi).
Biaya sewa ruko tinggi hangus akibat salah membaca profil daya beli riil penduduk sub-blok.

Solusi Spasial GeoSquare

Analisis densitas pejalan kaki per jam (daypart foot-traffic) berbasis pergerakan sel 50m selama 365 hari.
Poligon isochrone dinamis berdasarkan waktu jalan kaki riil (5, 10, 15 menit) memperhitungkan zebra cross dan trotoar.
Matriks prediksi kanibalisasi: estimasi persentase overlap pengunjung antar cabang sebelum outlet baru dibuka.
Scoring SES mikro: estimasi profil pendapatan rumah tangga dan pengeluaran komersial di level rukun warga (RW/RT).
Interactive location intelligence

Evaluate Every Candidate Site Before Signing the Lease

Explore demand, demography, foot traffic, accessibility, and risk as one decision-ready location profile.

AREA:146.19 km²
-6.28816, 106.81359
DATA THEMES:
GRID TILE: IDN-JKT-CLDK-50MAvg per Square: IDR 14.8M / 50m Tile

Food & Micro-Expenditure Index

IDR 38.4BMonthly Micro-F&B Spend in 1km²
Ready-made Coffee
IDR 11.5 M
● +24% YoY
Fried Food & Street Snacks
IDR 8.5 M
● +18% YoY
Bakery & Sweet Bread
IDR 7.88 M
● +12% YoY
Staple Rice & Spices
IDR 6.1 M
● +5% YoY
Min: 1.2M | Median: 12.8M | Max: 41.5M92%+ Confidence
Executive AI Recommendation

“Highest concentration of premium casual dining and quick-serve specialty coffee along Jl. TB Simatupang corridor. High propensity for daily grab-and-go morning purchases.”

VERDICT: PRIME HIGH-DENSITY SITE
SES Upper Middle Share:88.2% (SES A & B)
Commuter Flow Intensity:High (Afternoon & Evening)
Cannibalization Risk:Low (< 6.4%)
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50m Isochrone Walking Catchment

Memodelkan rute pejalan kaki nyata menuju storefront dengan mempertimbangkan aksesibilitas fisik dan kontur jalan.

Cannibalization Mitigation Engine

Menghitung indeks kanibalisasi antar gerai Anda untuk menjamin pembukaan outlet baru menghasilkan net revenue positif.

Micro-SES & Affluence Scoring

Kombinasi data census BPS, harga sewa komersial, dan densitas perangkat untuk mengukur daya beli sub-blok.

5.8M Verified POI Benchmark

Melihat posisi gerai kompetitor terdekat, anchor tenant penarik pengunjung, dan klaster bisnis komplementer.

Ready for expansion teams

Shortlist profitable sites with measurable evidence.

Request retail analysis
enter the future

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Schedule a confidential consultation with our spatial data team or request sample reports to evaluate precision location intelligence first-hand.

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Legal EntityPT Geo Inovasi Nusantara
Direct Inquiriescontact@geosquare.ai
HeadquartersJakarta, Indonesia