Objective Traffic Benchmarks for Commercial Property Valuation
Support tenant rent setting, measure visitor dwell time around your property, and show its pull to institutional investors with independent, third-party spatial data.
The Fundamental Flaw of Legacy Estimation
Why survey questionnaires and circular buffers fall short, and how dynamic 50m grid modeling closes the gap.
Challenges for Appraisers & Property Managers
- ✕Internal mall traffic counts rely on entrance sensors and cannot show where visitors come from or where they go next.
- ✕It is hard to separate real shoppers (dwell time over 45 minutes) from commuters passing through the lobby.
- ✕Tenant rent negotiations stall without independent comparison data on nearby competing malls.
- ✕Commercial property valuations are uncertain when seeking financing or recapitalization from banks and REITs.
The GeoSquare Approach
- ✓Visitor density mapped on a 50m grid to identify hot zones and dead zones along retail corridors.
- ✓Comparative dwell-time analysis: benchmark average visitor dwell time against major malls in your market.
- ✓Origin-destination catchment: map the kelurahan and kecamatan your visitors come from to target promotions.
- ✓Tenant overlap analytics: see which other malls the same audience visits within a 30-day window.
Four Pillars of Technical Execution
Grid-Cell Traffic Density Index
A visit-density index for each 50m grid cell, giving a transparent, data-driven baseline for tenant rents.
Dwell Time & Visitor Retention
Separates short transits from high-value visitors who spend extended time in a commercial area.
Cross-Mall Affinity & Overlap
See what share of your mall's visitors also shop at nearby competing retail properties.
Appraisal & Investment Reports
In-depth review documents to support appraisals, investment committees, and investor materials.
Data Delivery Formats
Choose the interface that fits your team's technology workflow:
Example Use Cases
Built to help strategy teams move faster:
Explore Other Solutions
View All SolutionsRetail & Expansion
Estimate revenue potential for new outlets, measure real pedestrian catchments by hour, and avoid cannibalization between stores in cities across Indonesia.
Civic & Government
Map daily commuter routes, plan public transport corridors, and evaluate the impact of city and regional infrastructure projects.
Logistics & Fleet Hubs
Place distribution hubs and EV fleet depots at the busiest nodes of goods and pedestrian movement.
Evaluate Your Candidate Locations Today
Share the coordinates or street addresses of your candidate stores or sites, and our team will walk you through 50m spatial scoring in a live demo session.