Choose New Store Locations with 50m Grid Precision
Replace manual survey guesswork and static radius circles with 50m pedestrian mobility modeling. Understand commuter routes, nearby purchasing power, and revenue potential before you sign a lease.
The Fundamental Flaw of Legacy Estimation
Why survey questionnaires and circular buffers fall short, and how dynamic 50m grid modeling closes the gap.
Where Conventional Methods Fall Short
- ✕Manual pedestrian tally surveys capture only a few hours of activity and are easily skewed by weather.
- ✕A 1 km circular buffer ignores real physical barriers such as walled highway medians, railways, rivers, and one-way streets.
- ✕New stores often take revenue from nearby existing stores, and this internal cannibalization goes undetected.
- ✕High shophouse rents are wasted when local purchasing power is misread at the sub-block level.
The GeoSquare Approach
- ✓Hourly (daypart) foot-traffic density analysis based on movement patterns across 50m grid cells.
- ✓Walk-time isochrones (5, 10, and 15 minutes) that follow the real street and pedestrian network.
- ✓Cannibalization matrix: estimate visitor overlap between branches before a new outlet opens.
- ✓Micro-SES scoring: estimated household income and commercial spending profiles at the neighborhood (RW/RT) level.
Four Pillars of Technical Execution
50m Isochrone Walking Catchment
Models real walking routes to a storefront, accounting for physical accessibility and street layout.
Cannibalization Mitigation Engine
Calculates a cannibalization index across your stores so you can check that a new outlet adds net revenue instead of shifting it.
Micro-SES & Affluence Scoring
Combines BPS census data, commercial rent prices, and device density to estimate sub-block purchasing power.
Competitor & POI Benchmark
See nearby competitor stores, traffic-driving anchor tenants, and complementary business clusters.
Data Delivery Formats
Choose the interface that fits your team's technology workflow:
Example Use Cases
Built to help strategy teams move faster:
Explore Other Solutions
View All SolutionsCommercial Real Estate
Observed visitor density on a 50m grid to support objective rent setting for malls, office buildings, and mixed-use developments.
Civic & Government
Map daily commuter routes, plan public transport corridors, and evaluate the impact of city and regional infrastructure projects.
Logistics & Fleet Hubs
Place distribution hubs and EV fleet depots at the busiest nodes of goods and pedestrian movement.
Evaluate Your Candidate Locations Today
Share the coordinates or street addresses of your candidate stores or sites, and our team will walk you through 50m spatial scoring in a live demo session.